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Design System

I inherited a half-built design system that needed a stronger foundation. Marketing and product were visually disconnected - not broken enough to stop shipping, but inconsistent enough to erode trust over time.

The existing color and type stack was not purpose-built for a data-heavy application. That constraint defined V1 and made the opportunity for a deeper V2 rebuild clear.

My role was to bring direction, system logic, and execution discipline into the gaps: defining the library, shaping implementation, and making the system useful enough for teams to adopt.

V2 started with color. The inherited palette was not built for data density, dark mode, or the product's real interface needs.

I rebuilt it from scratch using OKLCH, a perceptually uniform color space that produces mathematically derived ramps with consistent visual weight across the full scale. Every semantic color was chosen intentionally: primary actions, states, feedback, and data visualization.

From there, the system extended into marketing. The public-facing site needed to feel connected to the product it represented, and the design system gave both sides of the organization a shared visual language.

Marketing had been operating outside the system, adapting components to fit workflows the DS had not been designed to serve. The result was cohesion on paper and fragmentation in practice.

I redesigned the marketing direction around DS V2 so the public-facing experience and product interface could finally speak the same language. The before and after speak for themselves.