ABOUT
Creative direction across brand, digital & physical products.
My work sits at the intersection of brand, digital, e-commerce, and physical products—where strong ideas need to hold together across every touchpoint.
My experience spans brand identity, art direction, digital products, packaging, licensed collectibles, e-commerce, and original consumer products. That range lets me see the larger picture while still staying close to the work itself, shaping the visual direction, solving execution problems, and carrying ideas through to launch.
I’m drawn to work where the creative bar can be raised in a visible way—stronger brand systems, better product presentation, clearer launches, and more consistent execution across everything customers actually see.
Art direction, creative direction, brand identity, visual systems, campaign creative, illustration.
Consumer products, collectibles, packaging, e-commerce, product launches, vendor and production collaboration.
Web design, UX/UI, design systems, Figma libraries, brand governance, accessibility, HTML/CSS.
Team leadership, creative review, stakeholder management, creative QA, workflow improvement.