20 years
of brand
Identity work across fintech, SaaS, e-commerce, and street culture.
Identity work
is systems work
with taste.
Brand identity has been the foundation of everything else. Before design systems, before physical product, before the meloverse — there was logo design. Learning how to distill something complex into a mark that works at every scale and in every context.
That discipline is what makes the design system work rigorous and the toy design coherent. Everything connects back to the ability to make a visual decision and know why it's right.
The clients have ranged from fintech infrastructure to streetwear to e-commerce to SaaS. The through-line is the same process: understand the thing, find the form, make it undeniable.
Full brand identity for SRT. Logo, identity system, print collateral, and web presence. The mark needed to work across signage, print, and digital — and communicate authority without heaviness.
Collector-first
e-commerce.
Art direction and design for Mezco Toyz — an established designer toy brand with a loyal collector base. The challenge: modernize the digital presence without alienating the existing community. High-stakes product photography direction, redesigned product pages, and a cleaner browse experience.
